History Of Marketing

Unlike other disciplines, Marketing is relatively not old and it has no far long history rather it is young field emerged in recent decades with the advent of technology it touched its clamor. A brief history of marketing is as follows:

In some ways marketing is as old as civilization itself. You may have seen films based in ancient Greece or Rome with images of bustling market stalls and traders actively engaged in persuasive communications. Of course, these traders would not have called their activities marketing and their activities may seem far removed from someone ordering airline tickets via a website.The concept of marketing that we now see has more to do with developments during the industrial revolution of the 18th and 19th centuries. This was a period of rapid social change driven by technological and scientific innovation. One result was that for the first time the production of goods was separated from their consumption. Mass production, developing transport infrastructure and growing mass media meant that producers needed to, and could develop more sophisticated ways of managing the distribution of goods.

 The production orientation era. For much of the industrial revolution goods were generally scarce and producers could sell pretty much all that they could produce, as long as people could afford to buy them. Their focus was therefore on production and distribution at the lowest possible cost and what marketing management that there was considered these issues (for example, reducing distribution costs, opening new markets).

ROLE OF TECHNOLOGY IN MARKETING

Given the fast growing pace of technology in all disciplines where it is used for efficiently pursuing the goals of firms, institutions and governments. They higher efficient technical persons in their fields and put hardest efforts while using technology. Likewise, in Marketing technology has rapidly occupied its position and helped entrepreneurs to attain maximum profit. Technology is used to address how individual firms and customer be attracted to given goods and services which many firms offer in market.
Information Technology has two main effects on marketing. 
First, many firms now possess much more information about consumers' choices and reactions to marketing campaigns than ever before. However, few firms have the expertise to intelligently act on such information.. Specifically, analyze and act on customer information. For example, we will use sophisticated targeting models to increase marketing in direct marketing campaigns. While we will use many quantitative methods in the course, the goal is not to produce experts in statistics.

What Is Marketing? And How It Helps To Convincing People That Your Brand Is The Best.

Marketing is all about satisfying costumer needs and wants through strategic planning to pursue actual goal of a business. Businesses always seek various techniques to attract customer towards their products by putting incentive in the form of advertisement. Marketing involves researching, promotion, selling and distribution of products and services keeping the importance of core values of customer. Marketing is an Big activity actually that is aim at creating Value For Customers, communicating, delivering and exchanging offerings that have value for customers, All partners, All clients, and Whole society at large. It also targets markets where the given products and services be offered at maximum profit. Businesses always pinpoint core segments of market where they can easily achieve and attract customers towards their product and serve the twin purposes of maximum profit for company and value of customer and it satisfaction.


Marketing is ongoing process of building potential relations with customers and permanently enticing customers to purchase product which is offered at bearable price along with quality. Professor Philip Kotler explained that marketing is “meeting the needs of your customer at a profit.” “Marketing is the process by which a firm profitably translates customer needs into revenue.” Marketing is building your brand, convincing people that your brand (meaning your product, service, company) is the best and protecting the relationships you build with your customers. 


Marketing today is finally customer-focused. Social media made that happen. Markets are once again conversations. Marketing about knows the market, creating the right product, creating desire for that product and letting the right people know you have it. The old adage that says, “If you build a better mousetrap people will beat a path to your door” doesn’t hold true without marketing.