ROLE OF TECHNOLOGY IN MARKETING

Given the fast growing pace of technology in all disciplines where it is used for efficiently pursuing the goals of firms, institutions and governments. They higher efficient technical persons in their fields and put hardest efforts while using technology. Likewise, in Marketing technology has rapidly occupied its position and helped entrepreneurs to attain maximum profit. Technology is used to address how individual firms and customer be attracted to given goods and services which many firms offer in market.
Information Technology has two main effects on marketing. 
First, many firms now possess much more information about consumers' choices and reactions to marketing campaigns than ever before. However, few firms have the expertise to intelligently act on such information.. Specifically, analyze and act on customer information. For example, we will use sophisticated targeting models to increase marketing in direct marketing campaigns. While we will use many quantitative methods in the course, the goal is not to produce experts in statistics.

The second effect of information technology is that it has changed the competitive environment for many firms: consumers have more information about competitive offerings; the Internet has allowed many competitors to market to consumers directly, and so on. Hence,Marketing is going through an evolution from having been primarily an art to becoming a science.