What Is Marketing? And How It Helps To Convincing People That Your Brand Is The Best.

Marketing is all about satisfying costumer needs and wants through strategic planning to pursue actual goal of a business. Businesses always seek various techniques to attract customer towards their products by putting incentive in the form of advertisement. Marketing involves researching, promotion, selling and distribution of products and services keeping the importance of core values of customer. Marketing is an Big activity actually that is aim at creating Value For Customers, communicating, delivering and exchanging offerings that have value for customers, All partners, All clients, and Whole society at large. It also targets markets where the given products and services be offered at maximum profit. Businesses always pinpoint core segments of market where they can easily achieve and attract customers towards their product and serve the twin purposes of maximum profit for company and value of customer and it satisfaction.


Marketing is ongoing process of building potential relations with customers and permanently enticing customers to purchase product which is offered at bearable price along with quality. Professor Philip Kotler explained that marketing is “meeting the needs of your customer at a profit.” “Marketing is the process by which a firm profitably translates customer needs into revenue.” Marketing is building your brand, convincing people that your brand (meaning your product, service, company) is the best and protecting the relationships you build with your customers. 


Marketing today is finally customer-focused. Social media made that happen. Markets are once again conversations. Marketing about knows the market, creating the right product, creating desire for that product and letting the right people know you have it. The old adage that says, “If you build a better mousetrap people will beat a path to your door” doesn’t hold true without marketing.